Turning Vintage Vibes into Online Visibility

“That’s So Grandma” has a charm you can’t fake—curated thrift finds, nostalgic pieces, and a cozy, welcoming vibe that keeps people browsing just a little longer than they planned. The challenge wasn’t the in-store experience; it was making sure that same personality and energy showed up online, where new customers discover their next favorite shop.

That’s where Core Idea stepped in.

We started by helping “That’s So Grandma” level up their Facebook and Instagram presence with intentional post designs. Instead of random snapshots, we created branded templates that highlight new arrivals, special pieces, and in-store moments while still feeling true to the thrift-shop aesthetic. The goal: scroll-stopping visuals that feel fun, warm, and unmistakably “That’s So Grandma.”

Next, we updated their layout designs for store hours and key info so customers never have to guess when they’re open or how to find them. Clear, consistent graphics for hours, announcements, and promotions make it easier for followers to visit—and easier for the shop to share updates without redesigning from scratch every time.

Behind the scenes, we’ve also been reviewing engagement on their social media, paying attention to what their audience actually responds to: which posts spark comments, saves, and shares, and which items or themes get people excited. That feedback loop helps shape future content so the shop isn’t just posting more—it’s posting smarter.

The result is a social presence that finally matches the in-store experience: thoughtful, memorable, and full of personality. “That’s So Grandma” now shows up online in a way that attracts new thrifters, keeps regulars in the loop, and turns everyday posts into a steady driver of foot traffic and brand loyalty.